‘The Alameda’, a strip that runs through the heart of Salmiya with a rich culture and vibrant social life. Its an area that has so much to offer for each and everyone, whether you are a Kuwait national or an expatriate, but due to the recent ‘going to a mall’ culture, everyone has forgotten about the beauty and the potential of this marvellous street. This is an attempt to [re] think ‘The Alameda’ and look at it with a fresh perspective to highlight the potential it holds and give the place it deserves in the map of Kuwait.